Building Your Roots

I wanted something fresh, new and different than all the other Dutch contractors’ brand styles. Because of the name being non-traditional and ‘Roots’ alone not being specific enough about the kind of work Roots is providing, I have incorporated the hammer in a non-cheesy way. The brand style is simple, recognizable and looks trustworthy.

Client: Founder of Building Your Roots BV (who I happen to call my boyfriend)
My input: Branding, Design

Things that keep me up at night: Whether it is a project I create for a friend, a project for a client I dream of or it has something to do with facts or quotes that got stuck in my mind; some brainwaves just need to leave your head. They are literally and figuratively ‘the things that keep me up at night’.