TFWA Cannes 2016 / 2017

Wanting something ‘Crafty’ looking, I developed this artwork for TFWA Cannes 2016/2017. The artwork looks like it’s written on a chalkboard by hand and gives you a different feeling for each different brand. I designed the artwork for each brand from scratch, keeping the brand values in mind and giving each brand a different look and feel.

I created this artwork for 15 different brands, artwork for generic purposes and for different case movies.

Client: Heineken International Brands
My input: Concept, Design